Global sourcing has changed dramatically in the last five years. Brands now face:

• Frequent port delays
• Unpredictable freight cost spikes
• Migration of manufacturing hubs
• Exchange rate volatility
• Political instability in sourcing hubs
• Shifting import duties
• Climate-related disruptions
• Rising global competition for materials

These changes make supply chains more dynamic — and more fragile.

For example:

1. Cotton prices surged 40% in some markets due to climate shifts.
2. Freight costs between China and the US rose 10x during peak periods.
3. Semiconductor shortages halted production in electronics.
4. Apparel and footwear brands shifted sourcing from China to Vietnam, Bangladesh, and India for cost advantage.

In this environment, brands need predictive visibility, not reactive firefighting.

This is the exact one of the problem MarketNex.AI solves.